This post is a final submission of work for the IMC 634 course. It includes the full concept paper and paper edit for my project—an interview-driven recruitment video for the Junior League of Sioux City (JLSC). It is quite similar to the post from last week, but has been edited and hopefully improved. Again, the paper edit provides direction for final editing of interview clips and B-roll footage as well as use of music to accompany the film. The end result should be a piece that is between three and four minutes in length with sufficient room for pauses and…
Month: October 2011
Creative Approach & First Draft
The following creative approach completes the concept paper posted three weeks ago. It was deliberately left off as I pondered the storytelling, direction, and format of my film. Now that I have a better understanding of my client’s needs, their brand and marketing objectives, I have outlined the approach below. Following the creative approach is a first draft of my paper edit that will aid in production of a recruitment video for Junior League of Sioux City (JLSC). Creative Approach This documentary-style video will feature women involved with JLSC speaking in their own words about how the league makes Sioux…
The Paper Edit
The following paper edit is taken from a transcribed interview of two Army captains, Captain Y and Captain Z. (Note: page numbers indicate location in the transcript, since it wasn’t time stamped.) The goal is to generate approximately three minutes of video from a seven-page transcript, resulting in a training module that addresses these content points: 1. Soldiers often pride themselves on their ability to take care of problems on their own. But it doesn’t always work. 2. That’s when the leader needs to step in. Being a leader means caring for other soldiers, being aware of the stresses they’re…
Reverse Engineered Scripts
This post is an exercise in writing shooting scripts. The objective is to look at two different 30-second commercials and reverse engineer them, resulting in shooting scripts that would be used by directors, actors, and production workers to deliver an end product representative of the story or vision. The first commercial is about a first time father who, upon seeing his newborn child in the hospital nursery, is open to the wisdom of buying life insurance. This story is told in eight shots. The second commercial is a bit more complex. In this one Nationwide uses 15 shots to tell…
BRANDTALK 