‘Lemon Drop’ is a ten minute short film that offers lots of entertainment and very little advertising. The piece was created by TBWA/Chiat/Day New York, but it resembles the stylings of popular Quentin Tarantino films (e.g. – ‘Pulp Fiction’ and ‘Kill Bill’) because of it’s retro styling and 70s hallmarks—a sexy heroine, sleazy villain, and unique camera angles. The production quality is amazing. It has what it takes to capture the attention of a wide ranging adult audience thanks in part to high-profile actors, Ali Larter (‘Final Destination’ and ‘Legally Blond’) and Martin Kove (‘Rambo’ and ‘Karate Kid’). The full-length…
Tag: Advertising
Reaching Children Online? Don’t Forget the Parents.
Marketing to children is a growing part of emerging media strategies. Young children—once an illusive audience for marketers—are becoming regular targets through online games and entertainment. Gone are the days when brands could only reach young children through cereal boxes and Saturday morning commercials. Now they lead them to websites to watch videos and play games with all kinds of brand impressions. The rapid rate of children’s marketing warrants a look at the ethical components of these tactics. Online games, no matter how ethical the content, may contribute to sedentary behavior amongst a growing population of obese children. Some marketers…
BRANDTALK 