Marketing to children is a growing part of emerging media strategies. Young children—once an illusive audience for marketers—are becoming regular targets through online games and entertainment. Gone are the days when brands could only reach young children through cereal boxes and Saturday morning commercials. Now they lead them to websites to watch videos and play games with all kinds of brand impressions. The rapid rate of children’s marketing warrants a look at the ethical components of these tactics. Online games, no matter how ethical the content, may contribute to sedentary behavior amongst a growing population of obese children. Some marketers…
Month: March 2011
Emerging Media Levels The Playing Field
Emerging media is changing the way brands interact with consumers and leveling the playing field for all participants in online marketing. The consumer’s voice, once limited to purchase decisions and word-of-mouth, has the potential to affect perceptions of a wide audience on the Internet. The implications range from meeting the social needs of individuals to opening doors for small players in the marketplace to making large brands more accountable to the public. By the turn of the century it was apparent the Internet was changing the way brands communicate, but who could have known how it would play out in…
Hello world!
This is the start of BRANDTALK, a blog about the role of emerging media and its impact on integrated marketing communications (IMC) and our world. It is an opportunity to get my feet wet as a blogger and share my perspective on the digital landscape and new, interactive media. I hope my posts will be interesting and relevant to marketers and creatives as well as anyone interested in new media and channels of communication. Thank you for visiting, please come back often.
BRANDTALK 