Hello. My name is Hachi and I recently earned my badge as mayor of PetSmart in the Lakeport Commons. My master is working on a final project for IMC 619, so he’s letting me write this post about a super-cool development in emerging media. It involves a dog food company and Foursquare. Social media is fun. Why aren’t more companies using cyber-tactics, like the recent outdoor campaign launched by Granata Pet brand dog food, to get the attention of my fellow canines? For years marketers have tried reaching us via mass media—humorous TV spots with dogs sliding on waxed floors…
Month: May 2011
Telling Your Story: Part 2 Building A Charismatic Brand
Marty Neumeier, Director of Transformation at Liquid Agency, has contributed one of the most significant pieces of literature for aspiring marketers and advertisers in the past decade. The Brand Gap successfully communicates the essence of brands and the implications of branding for marketers, designers, and advertisers in an easy-to-read whiteboard overview, only 147 pages long (plus extras). Neumeier’s first discipline in bridging the gap between business strategy and design is ‘Differentiate’. He gives us three simple questions: 1) Who are you? 2) What do you do? 3) Why does it matter? The first two questions are much easier to answer…
BRANDTALK 