Marty Neumeier, Director of Transformation at Liquid Agency, has contributed one of the most significant pieces of literature for aspiring marketers and advertisers in the past decade. The Brand Gap successfully communicates the essence of brands and the implications of branding for marketers, designers, and advertisers in an easy-to-read whiteboard overview, only 147 pages long (plus extras). Neumeier’s first discipline in bridging the gap between business strategy and design is ‘Differentiate’. He gives us three simple questions: 1) Who are you? 2) What do you do? 3) Why does it matter? The first two questions are much easier to answer…