Hello world!

This is the start of BRANDTALK, a blog about the role of emerging media and its impact on integrated marketing communications (IMC) and our world. It is an opportunity to get my feet wet as a blogger and share my perspective on the digital landscape and new, interactive media. I hope my posts will be interesting and relevant to marketers and creatives as well as anyone interested in new media and channels of communication. Thank you for visiting, please come back often.