Some bloggers spend a lot of time on tactics that drive traffic to their site, but it won’t guarantee visitors will return. Once traffic arrives, the difference between one-time visits and a long-time followers may be how well the author tells their story. Blogs have become a viable tool for individuals and companies to build positive brand equity through the development of online relationships. When authors tell compelling, transparent stories and allow visitors to comment, the blog becomes an intimate environment for brand experiences. My personal blogging experience is limited, so I often look to the wisdom of experienced marketers…
Month: April 2011
When Life Gives You Lemons Make Short Films
‘Lemon Drop’ is a ten minute short film that offers lots of entertainment and very little advertising. The piece was created by TBWA/Chiat/Day New York, but it resembles the stylings of popular Quentin Tarantino films (e.g. – ‘Pulp Fiction’ and ‘Kill Bill’) because of it’s retro styling and 70s hallmarks—a sexy heroine, sleazy villain, and unique camera angles. The production quality is amazing. It has what it takes to capture the attention of a wide ranging adult audience thanks in part to high-profile actors, Ali Larter (‘Final Destination’ and ‘Legally Blond’) and Martin Kove (‘Rambo’ and ‘Karate Kid’). The full-length…
Should Brands Be On Twitter?
There are those who welcome brands to the Twitterverse and those who wish they were banned forever. The reality is brands are part of Twitter conversations and will most likely be part of its long-term success as a social media platform. The argument against brand accounts on Twitter is that social media space should not be a place for marketers to bombard users with selling stories. Comments range from “this is where I go to get away from advertising” to “I want to talk to a person, not a product.” Find an article that talks about this subject and you’re…
Website Aesthetics: Turning Traffic Into Fans
There are hundreds, if not thousands, of articles online discussing aspects of effective websites for online marketing. Many of them address the issue of driving traffic through organic SEO and pay-per-click strategies. Not to take anything away from these important elements, I would like to touch on the importance of building personality through aesthetics. Aesthetics will influence your visitors’ perceptions and responses within seconds of reaching a landing page. First impressions are critical in gaining attention and keeping visitors on the site. A poor impression risks losing them indefinitely. Stephen Anderson’s article, ‘In Defense of Eye Candy,’ makes a compelling…
BRANDTALK 