William Brandt, MS IMC
I am a relationship builder. The relationships I build are between brands and target audiences. My tools are research, creativity, and strategy. The formula for a meaningful brand relationship is the same for products, services, organizations, and individuals: (1) articulate the brand—Who it is? What it does? Why it matters?, (2) understand the audience, then (3) create an identity and communication strategy that is Authentic, Relevant, and Integrated.
Brand building is not optional. Everything you do, or don’t do, impacts audience perceptions. Being deliberate about developing an identity and equipping communicators to deliver accurately branded messages yields desired perceptions. Not being deliberate is sure to cause brand confusion and inaccurate perceptions.
My passion is helping people and organizations influence the best possible brand perceptions through deliberate design and communication strategies.
I started my career as a graphic designer and prepress specialist while studying Graphic Communications at Arizona State University. My experience in print production and sales provides additional perspective to creative and strategic problem solving. After several years in print I provided freelance design and consulting, followed by nine years of in-house design at Wells Enterprises. While creating advertising and packaging solutions for Blue Bunny and other Wells-owned brands, I completed my masters degree in Integrated Marketing Communications at West Virginia University.
I am currently working with local businesses to develop identities, campaigns, and visual strategies that take their brands to the next level. When I’m not working on projects, I enjoy discussing brand related topics and helping others become better stewards of their brands. Brand building isn’t my only passion. I love my wife, my children, and God who has blessed me more than I deserve. Those relationships come first. In return they provide inspiration and fuel for my creativity.
Thanks for taking the time to visit BRANDTALK.