Elements of Brands in Three Greatest-of-All-Time Movies As opposed to last week’s analysis of stories in three greatest-of-all-time movies, this week’s post covers elements of branding: first identifying three brands within the greatest-of-all-time movies, and then describing three popular brands in the marketplace. Unlike the elements of storytelling, which include a central character’s a point of view as an emotional vantage point for the audience, the character or construct representing a brand must maintain a significant amount of distance. This distance is necessary for a construct larger than the character—the brand—to be discussed. Furthermore, as proposed by Stephen Menick (2011),…
Tag: Transformation
Elements of Storytelling
The purpose of this post is to analyze three of the greatest-of-all-time movies from the vantage of storytelling. This perspective has positive implications for marketers in reaching their audience with a compelling brand story. A good story helps audience members move from a point of objection towards loyalty by sending them on an emotional journey and making them the central character. The following analyses are not concerned with details of the plot. Instead, they aim to cover critical elements of the story. Not what’s in the movie so much as what it’s about, and based on the following questions: 1)…
BRANDTALK 