The purpose of this post is to analyze three of the greatest-of-all-time movies from the vantage of storytelling. This perspective has positive implications for marketers in reaching their audience with a compelling brand story. A good story helps audience members move from a point of objection towards loyalty by sending them on an emotional journey and making them the central character. The following analyses are not concerned with details of the plot. Instead, they aim to cover critical elements of the story. Not what’s in the movie so much as what it’s about, and based on the following questions: 1)…