Hello. My name is Hachi and I recently earned my badge as mayor of PetSmart in the Lakeport Commons. My master is working on a final project for IMC 619, so he’s letting me write this post about a super-cool development in emerging media. It involves a dog food company and Foursquare. Social media is fun. Why aren’t more companies using cyber-tactics, like the recent outdoor campaign launched by Granata Pet brand dog food, to get the attention of my fellow canines? For years marketers have tried reaching us via mass media—humorous TV spots with dogs sliding on waxed floors…
This is the start of BRANDTALK, a blog about the role of emerging media and its impact on integrated marketing communications (IMC) and our world. It is an opportunity to get my feet wet as a blogger and share my perspective on the digital landscape and new, interactive media. I hope my posts will be interesting and relevant to marketers and creatives as well as anyone interested in new media and channels of communication. Thank you for visiting, please come back often.