Hello. My name is Hachi and I recently earned my badge as mayor of PetSmart in the Lakeport Commons. My master is working on a final project for IMC 619, so he’s letting me write this post about a super-cool development in emerging media. It involves a dog food company and Foursquare. Social media is fun. Why aren’t more companies using cyber-tactics, like the recent outdoor campaign launched by Granata Pet brand dog food, to get the attention of my fellow canines? For years marketers have tried reaching us via mass media—humorous TV spots with dogs sliding on waxed floors…