Some bloggers spend a lot of time on tactics that drive traffic to their site, but it won’t guarantee visitors will return. Once traffic arrives, the difference between one-time visits and a long-time followers may be how well the author tells their story. Blogs have become a viable tool for individuals and companies to build positive brand equity through the development of online relationships. When authors tell compelling, transparent stories and allow visitors to comment, the blog becomes an intimate environment for brand experiences. My personal blogging experience is limited, so I often look to the wisdom of experienced marketers…