The following creative approach completes the concept paper posted three weeks ago. It was deliberately left off as I pondered the storytelling, direction, and format of my film. Now that I have a better understanding of my client’s needs, their brand and marketing objectives, I have outlined the approach below. Following the creative approach is a first draft of my paper edit that will aid in production of a recruitment video for Junior League of Sioux City (JLSC). Creative Approach This documentary-style video will feature women involved with JLSC speaking in their own words about how the league makes Sioux…