This post is an exercise in writing shooting scripts. The objective is to look at two different 30-second commercials and reverse engineer them, resulting in shooting scripts that would be used by directors, actors, and production workers to deliver an end product representative of the story or vision.
The first commercial is about a first time father who, upon seeing his newborn child in the hospital nursery, is open to the wisdom of buying life insurance. This story is told in eight shots. The second commercial is a bit more complex. In this one Nationwide uses 15 shots to tell a story about a mysterious light switch. It’s really about how things can go wrong and why it’s a good idea to have home owners insurance.
FARM BUREAU INSURANCE: New Father
NATIONWIDE INSURANCE: Light Switch