Project: Fundamentals Calendar

Client: Wells Enterprises, Inc.

Challenge: Share Wells’ fundamentals and educate employees about key consumer profiles in a calendar format.

Solution: The calendar provides a practical tool for employees, while delivering the message of Wells’ fundamentals every day of the year. The first Guiding Principle, “The Consumer Is Our Boss,” provides a platform for sharing different consumer profiles each month. Models and photography were selected to represent each segment with sound bites of information that help employees get to know and communicate with them better.