My Phoenix Pregnancy

 

2004_MyPhxPreg_Cover

Project: My Phoenix Pregnancy

Client: My Local Pregnancy, LLC

Challenge: Design a digest-sized publication with editorial comments, expert articles, advertising, and other useful information that soon-to-be mothers want to keep with them.

Solution: Typography, imagery, color, and layout were chosen to satisfy feminine aesthetics and functionality. Soon-to-be mothers appreciated the look and feel of this guide as well as the use of non-professional models—local women who were near their due date. Information was organized in logical categories and arranged by color, with easy-to-find headings and page numbers. Care was taken to set text with breathing space and encourage reading. The inaugural edition of My Phoenix Pregnancy (2004) had superior design compared to other guides in this category. Improvements in the 2005 guide solidified its reputation as the premier resource guide for pregnant women in the Valley. A website and online community was developed along with the printed guide. After the owner rebranded My Phoenix Pregnancy as ‘The Bump,’ it was purchased by The Knot, Inc.

2005_MyPhxPreg_Cover_428x681

2005_MyPhxPreg_Contents_856x681

2005_MyPhxPreg_Editorial_856x681

2005_MyPhxPreg_Articles_856x681

2005_MyPhxPreg_Directory_856x681

2005_MyPhxPreg_Ads_856x681

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s