Project: 3D Lifestyle Athlete

Client: Erik Nieuwenhuis, MS-PT

Challenge: Create a logo with an athletic appearance for a new wellness brand.

Solution: This logotype and 3D icon have an athletic appearance and appeal equally to men and women. Red by itself may exude negative perceptions, but alongside blue it has the power to get attention while maintaining a healthy and calm demeanor. Circulation and breathing are important connections to this health and wellness brand, as are ergonomics and lifestyle choices.