Project: Chase Hunger 5K
Client: Community Action Agency – Hastings, NE
Challenge: Design identity and communication pieces that reproduce easily and get people to join the fight against hunger.
Solution: The Running Utensils (Spoon, Fork, and “HUNGER”) and Poplar type provide simple, feel-good graphics that communicate a serious cause is a contagious way. These simple characters and headlines get attention and beg to be worn on race t-shirts. The inaugural race (2010) was a success, leading to an annual event with the same core identity. Eventually, Community Action was able to get support from Bimbo Bakeries as a race sponsor and relevant brand partner.
Sketch on Coffee Napkin – 2010