Project: Blue Bunny Yogurt Packaging
Client: Wells Enterprises, Inc.
Challenge: Create a new Blue Bunny Yogurt package architecture for single cups and 4-packs that features more flavor abundance and specific cues for Light and No Sugar Added line extensions.
Solution: Color fields and larger, more abundant flavor cues meet the requirements of this package design. Working with an illustrator to match the look and feel of previous fruit inclusions, new illustrations for super fruits and seasonal flavors were introduced and appear in prime display areas. Care was taken in the design, sizing, and placement of logos, violators, and type elements to achieve balance between aesthetics and readability.