Project: Limited Edition Ice Cream Carton

Client: Wells Enterprises, Inc.

Challenge: Show the abundant flavor of peach along with the “Uncontained Delight” of the Blue Bunny brand in a Limited Edition ice cream carton.

Solution: This package design features large scoops of ice cream along with peach slices to project an abundance of flavor. A blue banner, behind the logo, is intruded upon by more scoops and slices, revealing some of Blue Bunny’s signature color while reinforcing the abundance of flavor. The “DOUBLE PEACH” fanciful type is custom-made for this Limited Edition container.