Project: 2014 Wells Selling Kit

Client: Wells Enterprises, Inc.

Challenge: Create a series of guides and sales sheets featuring all of the ice cream and frozen novelties manufactured by Wells. Blue Bunny has dominated the look and feel for years, but Wells has other brands to meet the needs of consumers in this diverse category. Wells’ must be identified as the solution provider.

Solution: A new architecture was developed for the kit and product guides, making red the “focal” color. Whether or not it consumes the most real estate, it is given a position of highest importance. Featured packages reflect all Wells-manufactured brands, not just Blue Bunny. Models represent the target consumers in each channel.

Product Guide Covers (below)