Project: Sensory Insights Posters

Client: Wells Enterprises, Inc.

Challenge: Bring Wells’ brand into the Sensory Department and help taste-testers understand sensory research vocabulary.

Solution: These posters are simple and open, allowing photography to deliver powerful visual reference. Isolated images are full of color and flavor. The small red logo snags attention from the white background and neutral headlines. Sensory vocabulary is used to describe each image.