JUNIOR LEAGUE OF SIOUX CITY Focus Junior League is a volunteer organization of women whose mission is to improve the community around them while developing their own leadership and practical skills. The Junior League of Sioux City (JLSC) is a local chapter that has developed and sustained a thrift store, called the Junior League Discovery Shop, which provides affordable clothing and merchandise for underprivileged residents. Proceeds from the Discovery Shop are the primary source of funds for JLSC projects. Junior League’s international mission is “to address community needs through the training and education of volunteers”. Each local chapter has authority…
Month: September 2011
Potential Clients – IMC634 Project
Siouxland Community Christian School (SCCS) SCCS is a private school for Kindergarten through 12th grade. The mission is “to assist parents in raising godly children by providing academic excellence in a Christ-honoring environment.” Strengths include small class sizes, multi-generational family involvement (staff and students), and higher than average test scores. Weaknesses include limitations in budget, activities, and marketing; as well as sports related attrition. SCCS offers an affordable tuition. Those most likely to send children to SCCS are families desiring an academic environment that won’t compromise values. The biggest challenges involve misconceptions about Christian education and weak exposure in…
Find the Songbird—Apple’s ‘Get a Mac’ Campaign
The concept of marketers as storytellers involves telling a story with the audience as a central character. The goal is to send them on an emotional journey, from a point of objection or indifference to the point of purchase or interest. In order for the target audience to be portrayed as a central character in marketing campaigns, marketers need to know them inside out. Demographics play an important role in defining most audiences, however, psychographics must be addressed for the audience to feel understood—to see themselves as that central character. A great storyteller will use something complex and dynamic about…
Elements of Brands
Elements of Brands in Three Greatest-of-All-Time Movies As opposed to last week’s analysis of stories in three greatest-of-all-time movies, this week’s post covers elements of branding: first identifying three brands within the greatest-of-all-time movies, and then describing three popular brands in the marketplace. Unlike the elements of storytelling, which include a central character’s a point of view as an emotional vantage point for the audience, the character or construct representing a brand must maintain a significant amount of distance. This distance is necessary for a construct larger than the character—the brand—to be discussed. Furthermore, as proposed by Stephen Menick (2011),…
BRANDTALK 